Nubank's Crypto Revolution: 7 Million Users and Counting

You might think digital assets are just about buying Bitcoin. Not anymore. Nubank is shaking up the neobank space by injecting real utility into crypto banking, reaching over 7 million users in the process.

Nubank's Crypto Leap

Nubank, based in São Paulo, Brazil, is ripping up the crypto playbook. Forget the days of simple Bitcoin transactions. Nubank now offers a full suite of digital asset services that goes beyond basic crypto access. In March 2026, Nubank added a staking-based feature called Earn Crypto, starting with Solana rewards at a promotional 6% rate. They're not just dipping their toes in. they're diving in headfirst.

With a customer base of over 135 million globally, and 115 million in Brazil alone, Nubank has the reach. But they're not stopping at reach, they're going deep. By March 2026, Nubank's 7 million crypto users could buy, sell, and even stake digital assets directly within the app. No leaving the Nubank universe needed.

The Real Impact

Here's the thing. Nubank is turning neobank crypto products into tools that people actually want to use daily. By introducing USDC and reducing crypto trading fees, they've made digital assets more accessible. In April 2026, they slashed fees with a progressive discount model allowing up to 100% fee reductions based on trading volume. If that's not enough, first-time buyers and Ultravioleta clients enjoy zero-fee transactions.

So who benefits? Everyday users itching to make the most out of crypto with fewer barriers. And let's not forget the Bitcoin Pizza Day campaign in May 2026. It wasn't just a gimmick. Extending zero-fee trading to 29 cryptocurrencies showed the breadth of Nubank's ambition.

But there are potential losers too. Other neobanks sticking to traditional banking and merely dabbling in crypto are getting left behind. Nubank is rewriting expectations. And if you haven't bridged over yet, you're late.

The Bigger Picture

In a world where stablecoins are the unsung heroes, Nubank's focus on USDC through a partnership with Circle is noteworthy. More than 100 million Brazilians now have USDC access, offering a stable entry point into digital dollars. Michael Rihani, Senior Director of Digital Assets at Nubank, noted, "we're focused on the valuable digital assets that have real-world utility." It's not just about the coins anymore. it's about what you can do with them.

Nubank's nomination for Best Digital Assets Neobank isn’t a surprise. It's recognition of scale, depth, and execution. With over 7 million active crypto users and clever features that make digital assets more practical, they're setting a new standard. The BeInCrypto Institutional 100 Awards highlight firms that could define digital finance's next era. Nubank is leading the charge, showing that crypto isn't just a speculative playground. It's becoming a daily tool.