Eva Chow's 20-Hour Workdays: Soju, Art, and Finding Balance
Eva Chow juggles a bustling schedule between Seoul and LA, leading the LACMA Gala and launching KHEE Soju. How does this impact the art and spirits industries?
No laptop, just ambition. Eva Chow's day is packed, and it doesn't follow your typical 9-to-5. Splitting time between Los Angeles and Seoul, she's a whirlwind of art and spirits.
The Unconventional Routine
Eva Chow's life resembles a carefully balanced work of art. Her day kicks off around 10 a.m. with a splash of water and a sip of coffee. Makeup? Not her thing. Instead, she goes au naturel, preferring to let her skin breathe. Even breakfast is a minimalist affair, often skipped for a more substantial start. Emails and texts flood in, demanding attention. She tackles them with the help of not one, but two phones.
Chow doesn't bother with laptops. It's all about the phone. Whether it's emails or planning the next LACMA Art + Film Gala with Leonardo DiCaprio, her phone's got it covered. Meetings, meanwhile, are reserved for the afternoon. By then, she's prepped and ready to dive into brainstorming sessions, her mind fresh and alert.
Art, Film, and Soju
Chow's calendar is a dance of creativity and commerce. As the chair of the LACMA Gala since 2011, she's in constant motion. The planning doesn't stop. November 7 is circled in red. It's the day when art and film enthusiasts flock to Los Angeles for the annual celebration. This gala isn't just about glitz and glamour. It's a important fundraiser for LACMA itself.
But it's not just about art. Chow's entrepreneurial spirit is showcased through KHEE Soju, a brand she founded in 2021. Distilled from rice, water, and yeast, it's a nod to her Korean heritage. With ready-to-drink products in the pipeline, she's on a mission to introduce premium soju to a broader audience. It's a crowded market, but Chow's approach? Quality speaks louder than hype.
Implications for the Art World and Spirits Industry
What does this whirlwind of activity mean for the art world? For one, Chow's work with the LACMA Gala ensures a steady flow of funds. It's a lifeline for art initiatives and projects that might struggle otherwise. In a world where art often takes a backseat to more 'practical' ventures, Chow's dedication keeps the canvas alive.
In the spirits industry, KHEE Soju is carving a niche. As Chow educates consumers on the differences between authentic soju and its diluted counterpart, she's redefining perceptions. Could this be a wake-up call for other spirit brands? Quality over quantity, tradition over trend. It’s not just a beverage, it's a story.
But here's a thought: Does this frenetic pace come at a cost? Juggling countless responsibilities across continents can't be easy. There's a lesson here in balance and the value of doing what you love.
That's the week. See you Monday.