Alex Cooper's Media Empire: The $125 Million Podcast Deal and Her New Agency's Big Moves

Alex Cooper's rise in the media world isn't just another celebrity story. Starting with her podcast "Call Her Daddy," she's built a media empire that's now breaking new ground with the launch of Unwell Creative Agency. And let's not forget her whopping $125 million podcast deal with SiriusXM in late 2024.

Cooper's Journey from Podcast Host to Media Mogul

It all began in October 2018, when "Call Her Daddy" hit the airwaves. Cooper, known for her unapologetically candid style, quickly attracted millions of listeners. By expanding beyond sex and dating advice to cover topics like female empowerment and mental health, Cooper's show resonated with a broad audience. Her knack for snagging high-profile guests like Michelle Obama and Kamala Harris didn't hurt either.

In just seven years, Cooper's podcast went from a small-time operation to a major player, landing a $60 million deal with Spotify before the even bigger SiriusXM contract. Today, "Call Her Daddy" boasts around 10 million weekly listeners. But Cooper didn't stop there.

Unwell Agency: A New Chapter in Brand Engagement

In October 2025, Cooper launched Unwell Creative Agency, aiming to bridge the gap between brands and her predominantly millennial and Gen Z audience. Her recent partnership with Google, culminating in the "Get Lost" campaign, is her unique approach. The ad, featuring Cooper alongside Aidy Bryant and Sabrina Impacciatore, cleverly showcased the Google Pixel 10's satellite capabilities. The campaign was a hit, garnering over 39 million views on Cooper's TikTok alone.

Some might question whether Cooper's agency is just another celebrity project. But unlike others who use traditional Hollywood fame, Cooper's building on a brand and audience she's cultivated from scratch. Her authenticity and deep connection with her audience are why brands like Google are lining up to work with her.

A Broader Vision and the Crypto Connection

Cooper's media empire is more than just podcasts and creative campaigns. Unwell, which includes over 11 podcasts, a beverage brand, and live events, is rapidly expanding. The question is, how does this relate to crypto? Here's the thing: Cooper's focus on authentic engagement could be a model for crypto brands seeking to connect with younger audiences. In an industry often plagued by scams and mistrust, Cooper's transparency and realness could be a breakthrough.

But will Cooper's personal brand remain the centerpiece of Unwell's success, or can she extend that magic to other personalities within her network? That's the challenge. For now, Cooper's got the media world watching. And as she expands her influence, the crypto space should pay attention.

In a world where authenticity is currency, Alex Cooper might just be the richest of them all.