May 21, 2026
May 21, 2026
May 21, 2026
May 21, 2026
May 21, 2026
May 21, 2026
May 21, 2026
May 21, 2026
Baked by Melissa's founder Melissa Ben-Ishay steps down as CEO after 18 years, opening the door for new opportunities. From viral TikTok moments to nationwide shipping, this bite-sized cupcake empire shows no signs of slowing down.