Apr 7, 2026
Apr 7, 2026
Apr 7, 2026
Apr 7, 2026
Apr 7, 2026
Apr 7, 2026
Apr 7, 2026
Apr 7, 2026
McDonald's CEO Chris Kempczinski's awkward taste test of the new Big Arch Burger spiraled into a viral sensation, inviting jabs from competitors like Burger King. But the social media spotlight may be boosting, not bruising, McDonald's brand.