May 10, 2026
May 10, 2026
May 10, 2026
May 10, 2026
May 10, 2026
May 10, 2026
May 10, 2026
May 10, 2026
Americans are skipping big-ticket luxuries for $22 smoothies at Erewhon. What's driving this shift? It's about control, virtue, and a dash of social media performance.