Tech Neck Fixations: Millennials Spend Big on Anti-Aging Treatments

In a world where our screens are omnipresent, the rise of 'tech neck' isn't all that surprising. what's surprising is the lengths people in their 20s and 30s will go to combat it. They're shelling out thousands on treatments. The asymmetry is staggering when you think about spending $5,000 to keep your neck looking as young as your face.

People like Lindsey Wallace, 35, spend at least $5,000 on neck creams, light therapy masks, and laser treatments like CoolPeel, which costs $1,200 to $1,600 per session. It's a commitment that's less about immediate results and more about long-term prevention. And long-term prevention's not cheap. Wallace believes the laser treatments have made the most impact, but she's not alone in this laser-focused approach.

There's a tech neck gold rush in the skincare industry. Beauty brands are capitalizing on this trend by launching neck-specific products. In 2025-2026, beauty retailer Ulta released six new neck-focused products. These additions reflect a growing market. And let's not forget how work setup plays into this. Elevating screens and maintaining proper posture can alleviate some of the physical strains that contribute to tech neck.

But here's the thing: while tech neck might seem like a vanity issue, it's actually a broader commentary on our modern working conditions. People like James Sheridan see it as a wake-up call to reconsider how our work environments impact us physically. Maybe it's time to rethink how much and why we're spending. Long Bitcoin, long patience. Maybe long posture too.