Strive Inc. Boosts Bitcoin Holdings to 19,864 BTC Amid Market Dip

Strive Inc. is making headlines again by aggressively expanding its Bitcoin holdings. CEO Matt Cole has been candid about the company's strategy, stating that they're buying Bitcoin 'hand over fist' as prices decline. From June 15 to June 21, Strive added 759 BTC to its treasury at an average cost of $65,850 per coin, elevating their total Bitcoin reserve to 19,864 BTC. This acquisition catapults Strive to the seventh-largest corporate Bitcoin holder globally.

In a move that raised eyebrows, Strive built its substantial position from zero in less than a year. The numbers tell the story: in June alone, they purchased a total of 864 BTC at varying prices as the market tumbled. Earlier, they acquired 2,500 BTC at an average of $74,092 and another 1,109 BTC at $76,989. Notably, Cole's past experience managing a $70 billion portfolio at CalPERS and his work during quantitative easing with the Federal Reserve may be shaping Strive's aggressive approach. The company reported a solid Q1 2026 Bitcoin yield of over 15%, underscoring the efficacy of its strategy.

Here's what matters: Strive's acquisition of Semler Scientific in January 2026 added an additional 5,048 BTC to its holdings, pushing the entity past Tesla and Trump Media in corporate Bitcoin rankings. This acquisition was the first in which a publicly traded Bitcoin treasury company absorbed another. Moreover, Strive plans to raise up to $4.2 billion in new capital to fund future Bitcoin acquisitions, reinforcing its position as a leading institutional accumulator in the current market cycle.

From a risk perspective, Strive is betting big on Bitcoin even in a bear market, reflecting strong conviction in its long-term value despite volatility. The reality is, watching how Strive's strategy plays out could offer insights for other companies considering similar moves.