Liz Plosser's Post-Editorial Life: Crafting Her Own Path in Wellness and Media

Liz Plosser, once at the helm of Women’s Health Magazine, has made a pivot. Now she juggles a Substack, a YouTube channel, and a many of freelance gigs. But she’s not just filling her time, she’s filling it with meaning.

From Banking to Media: A Career Retrospective

Plosser’s journey didn’t start with wellness or media. An English major at Princeton with an unexpected interest in economics and finance, she first dipped her toes in investment banking. It was her ticket to New York City right out of college. But the world of finance didn’t hold her heart. It was during marathon training, those long, contemplative runs in Central Park, that she realized her true passion: journalism. At 24, she snagged her first job in legacy media as an editorial assistant at SELF Magazine.

In the years that followed, Plosser climbed the ranks through various prestigious roles. Time Out Chicago, Cosmopolitan, SoulCycle, and Well+Good all featured in her journey. Her proudest tenure was as editor-in-chief of Women’s Health from 2018 to 2024, where she shaped conversations around strength training and empowerment. But on January 1, 2025, Plosser stepped down, setting the stage for a new chapter.

The Impact of a New Beginning

Stepping away from a traditional role, Plosser didn’t slow down. Her Substack newsletter, ‘Best Case Scenario,’ quickly became a passion project, reigniting her love for writing. Meanwhile, ‘Lifting with Liz’ on YouTube brought her podcast-style interviews with fitness experts into a visual format. Consulting for wellness brands like Canyon Ranch and GORUCK added another layer of depth to her diversified career.

So, what’s the impact of this career shift? Freelance consulting and digital content creation allow Plosser to blend her interests in wellness and media, shaping a narrative that’s both personal and professional. Her mornings start at the oddly specific time of 5:17 a.m. and involve a mix of dog-walking, supplement-taking, and writing. Her afternoons might be spent swinging kettlebells or filming with new guests for her YouTube channel.

Plosser’s story isn’t just about switching careers or platforms, it’s about owning her narrative. It’s about empowerment, and ironically, it’s a sentiment she has championed for years in her editorial career.

Looking Forward: The New Media world

What does this shift mean for the broader media and wellness industries? In a world where traditional media feels increasingly crowded, Plosser’s path highlights the growing power of independent voices. Her flexible schedule allows her to engage in activities like volunteering at her son’s school, something traditional office life often restricts. So, what if more people followed a similar path?

Plosser’s journey could inspire a wave of content creators who blend personal passion with professional expertise. We’re living in an era where media isn’t just what’s published in print or online. It’s about personal brands and an individual’s ability to connect with an audience directly.

And let’s not forget the economic angle. As traditional media models evolve, so do monetization strategies. Subscriptions, sponsorships, and direct-to-consumer content are potential gold mines. Who stands to win or lose in this shifting world? Surely, the adaptable and creative minds, those willing to embrace change and challenge the consensus, will have the upper hand.

Liz Plosser’s next chapter is one of redefining success, and perhaps, it’s a model for the rest of us. When the crowd panics, she sharpens her pencil. What if the opposite is true?