Inside Superhuman's Bold Move: Rewarding Office Attendance with Thousands in Perks
Superhuman's new 'Ways of Working Program' has increased office attendance by 57% since January. Offering perks up to $2,000 to incentivize in-person collaboration, the company has seen success in a market where remote work is still favored.
Companies trying to bring employees back to the office are facing mixed results. Yet, Superhuman's recent approach could be a big deal. By offering substantial perks for in-office work, the company has seen office attendance surge by 57% since January 2026. It’s an intriguing strategy in a market where remote work is still highly valued.
The Numbers Behind Superhuman's Strategy
Superhuman isn't just dangling a carrot. it's offering a whole garden. Employees working in the office two days a week can receive $500 quarterly wellness stipends. For those committing five days, that figure rises to $2,000. The numbers tell the story of a company willing to invest in face-to-face collaboration.
Initially, the company mandating two days in the office for its engineering teams fell flat. With low compliance and empty desks, Superhuman pivoted its strategy. Now, the 'Ways of Working Program' lets team members opt into two- to five-day office schedules. The change in tactic has resulted in 75% of employees near a hub opting into the program.
Potential Pitfalls of the Model
However, not everything about this strategy is foolproof. Critics argue that financial incentives could quickly become just another cost-benefit analysis for employees. What happens when the novelty of perks wears off? Is this model sustainable in the long run, or merely a temporary fix?
despite the increase in daily attendance, the question remains: Are employees truly more productive? Productivity gains are difficult to measure and may not justify the significant financial outlay.
Why Superhuman's Plan Might Work
Here's the thing: Superhuman's approach isn't solely about money. The company targeted practical barriers such as parking and desk setup costs, which often deter employees from coming to the office. By eliminating these friction points, Superhuman has made in-person work more appealing without making it feel like a mandate.
Interestingly, the company also focused on enhancing the social environment through smaller desk setups and social hours. These changes aim to make the office a place people want to be, not have to be. It's about building an environment that fosters trust and connection, vital for teamwork and innovation.
The Verdict: A Modern Approach to Work
From a risk perspective, Superhuman is betting big on the benefits of in-person work. With 85% of employees sticking to their chosen schedules, early signs are promising. But can this model be replicated across other industries? That's the million-dollar question.
In the world of crypto and tech, where remote work is almost a given, this move stands out. It challenges the notion that remote work is always the most efficient. And as companies grapple with how to best structure work in a post-pandemic world, Superhuman offers a compelling case study. Look, it’s not just about getting people through the door. it’s about what happens once they’re inside.